What’s Inside the Box (and Why We Care So Much)

What’s Inside the Box (and Why We Care So Much)

Jonas Allen July 18, 2025

When you open one of our tea boxes, there’s more going on than just a great cup of tea waiting to be brewed.

We’ve put thought into every layer—from the tea gardens to the packaging—and we want you to feel that with every brew.

All of our teas come from one of eight certified Fairtrade tea gardens in India. That means every blend is grown and picked with care, under ethical and sustainable conditions that support the people behind the leaves.

Inside each box, you’ll find a slip-out sleeve that does a few things:

  • It gives you brewing tips to help you get the best out of your tea

  • Shares a QR code for full traceability—so you can see exactly where your blend came from

  • Offers a little thank-you discount code, because loyalty should be rewarded with more tea, not more marketing


We’ve worked hard to make our packaging as recyclable and low-impact as possible—from the printed cardboard to the plant-based tea bags. The waxed paper pouch that holds the tea isn’t just compostable; it also lets the aroma through, so you can smell what’s inside before you even open it. We kind of love that part.

It’s all part of our bigger goal: to make tea that tastes good, feels good, and does good.

P.S. We’ve just added a few new blends to the range—designed for calm nights, clear focus, and daily uplift. Find them wherever you brew.

Brew thoughtfully. Smell the difference.