I’m Jonas Allen, and tea has been part of my story from the start.

I grew up in Auroville, South India—a place shaped by community living, sustainability, and a slower way of life. Tea was always there, shared in quiet moments and long conversations. My childhood friend Alok and I drank it daily, without thinking much of it—until we learned more about how most tea is grown.

When we discovered the widespread use of pesticides in conventional tea farming, something shifted. We didn’t want that in our cups, and we didn’t think others should have to settle for it either.

That’s why we started The Organic Tea Project: to create tea that’s naturally grown, completely pesticide-free, and genuinely accessible.

Alok brought with him years of hands-on experience working across India’s tea-growing regions—from Darjeeling and Assam to Dooars and Nilgiri. Together, we set out to build something honest. No gimmicks. No greenwashing. Just clean, flavour-rich tea made the way it should be—organically, and with respect for the land it comes from.

Each blend is made with whole leaves and herbs selected for their origin, character and integrity. We work with growers who share our values, and we keep our processes transparent and simple. Nothing added that doesn’t need to be there.

We’re proudly Australian-owned, with a deep connection to India’s tea traditions. Our packaging reflects the landscapes we love, and our mission is simple:
tea that tastes good, feels good, and does good.

Keep sipping,
Jonas Allen
Founder, The Organic Tea Project

Here's a little video of how our journey began: