I’m Jonas Allen, co-founder of The Organic Tea Project, and my journey with tea started in Auroville, South India. There, tea wasn’t just a drink—it was a ritual, a quiet moment shared with my childhood friend Alok. Growing up, we didn’t think much about how tea was grown. It was simply part of our days, steeped in slow living and community values.

Years later, when we discovered how most tea is farmed—heavy with pesticides and lacking transparency—something shifted. We didn’t want that in our cups, and we didn’t think others should either.

That’s why Alok and I founded The Organic Tea Project. Drawing on Alok’s years of experience across India’s tea regions—Darjeeling, Assam, Dooars, and Nilgiri—we set out to craft tea that’s grown honestly, organically, and without compromise.

Every blend we create is whole leaf, rich in flavour, and true to its origins. We work directly with growers who share our respect for the land and its people. No gimmicks. No greenwashing. Just clean, pesticide-free tea that tastes as good as it makes you feel.

We’re proudly Australian-owned, rooted in a childhood friendship and a lifelong love of tea. Our packaging reflects the landscapes we love, and our mission is simple: to offer tea that does good, feels good, and tastes good.

Keep sipping,
Jonas & Alok
Founders, The Organic Tea Project

Here's a little video of how our journey began: